Optimizing Google and Facebook Ad Performance in the AI Era | Ryan Burch
Description
#710 What happens when AI completely rewrites the rules of Google and Facebook ads — and most businesses don’t even realize it yet? In this episode, host Brien Gearin sits down with Ryan Burch, founder of the Tobie Group, to break down how Google and Facebook ads are changing in the age of AI. Ryan shares his journey from print advertising to running a flexible, contractor-powered agency, and explains why small and local service businesses can no longer rely on old-school tactics or “set it and forget it” ad campaigns. They dive into how AI is reshaping search behavior, why brand and video content now play a huge role in ad performance, and the critical importance of clean tracking, clear targeting, and smart PR to stay visible in AI-driven search results!
What we discuss with Ryan:
+ Origin story of Ryan Burch
+ Transition from print to digital
+ Rise of flexible, contractor-led agencies
+ AI disrupting Google and Facebook ads
+ Shift in consumer search behavior
+ Importance of branding and video
+ Open targeting on Facebook
+ Google’s Performance Max & AI Max
+ Tracking and conversion setup essentials
+ Local PR and authority building
Thank you, Ryan!
Check out Tobie Group at TobieGroup.com.
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